SaaS Ad Examples
Discover AI-generated SaaS ad examples for software and developer tools. High-converting creatives for signups, demos, and product-led growth.
“The math every dev ignores until week 3”
ShipStack
“Your dev team is waiting for this.”
ShipStack
“Your last MVP: 80% plumbing, 20% product.”
ShipStack
“Me after discovering ShipStack”
ShipStack
“Your last side project: 3 weeks of setup, 2 days of building”
ShipStack
“Shipped my MVP in a weekend.”
ShipStack
“POV: it's Saturday afternoon and your MVP is already deployed”
ShipStack
“This is what you're NOT writing anymore.”
ShipStack
What works in saas advertising
Show the product in action, not just the logo. Screenshots, screen recordings, and UI demos convert better than abstract brand imagery.
Lead with the pain point you solve, not the feature list. 'Stop losing deals to slow follow-ups' beats 'Automated email sequencing with AI.'
Use social proof at scale — '10,000 teams use X' or specific case study metrics like '47% faster onboarding' build immediate credibility.
Offer a clear, low-friction entry point. Free trial with no credit card required is the gold standard for product-led SaaS ads.
Segment creative by buyer persona. The ad a developer sees should look completely different from the ad a VP of Sales sees, even for the same product.
Winning ad angles for saas brands
Before/after workflow
show the messy, manual process vs. the clean, automated one. Make the status quo feel painful.
Napkin math ROI
'You're spending 4 hours/week on X. That's $12,000/year. Our tool costs $49/month.' Simple math, strong argument.
Competitive comparison
honest feature comparisons against known alternatives help buyers in active evaluation mode.
Community and ecosystem
for developer tools especially, show the community size, integrations, and ecosystem around the product.
Speed to value
'Set up in 5 minutes, see results today' attacks the biggest objection to adopting new software: implementation effort.
Common saas ad mistakes
Feature-first messaging that assumes the audience cares about your technology. They care about their problem — lead with that.
Abstract imagery (puzzle pieces, handshakes, gears) that could represent any software company. Show YOUR product, not generic metaphors.
Overcomplicating the CTA. 'Start your 14-day free trial' is clear. 'Schedule a personalized demo with our solutions team' creates friction.
Running the same ads on LinkedIn and Instagram without adapting format, tone, or creative style for each platform's context.
Targeting too broadly. A project management tool ad shown to everyone in 'technology' wastes budget. Target by job title, company size, and tool stack.
SaaS ad creative checklist
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